Building in Public When You’re Still Figuring It Out
- Emily Weinberg
- Jun 2
- 2 min read
I used to think I had to wait until I had everything figured out before I shared anything.
Wait until my pitch was perfect. Until the product was flawless. Until the brand voice was clear.
But I don’t have time to wait for perfection. I’m building SKIP IT. right now, while I’m still in school, still learning, still evolving.
And I’m doing it publicly.
That means pitching something that’s still in progress.
Writing posts while I’m still unsure.
Sharing screenshots from something that might still change next week.
And I’ve realized this is actually the best way to build.
People don’t connect with polish. They connect with process.
The posts that get the most DMs aren’t the ones where everything looks perfect.
They’re the ones where I’m real about what’s hard.
Where I admit I’m tired. Or nervous. Or excited but overwhelmed.
Being transparent isn’t about oversharing. It’s about letting people see you grow in real time. That’s what builds trust.
It’s okay to not have all the answers
Sometimes I still hesitate before posting because I don’t want to look like I’m making it up as I go.
But honestly, I am making it up as I go. That’s what this stage looks like.
There’s a lot of pressure in the startup world to look like you have it all together.
But most of the people I admire? They started scrappy too. They just didn’t pretend otherwise.
You don’t need to prove anything
I’ve learned I don’t need to perform success to be taken seriously.
I’m not here to convince anyone I’m ready. I’m here to build something meaningful.
Sometimes that means sharing before I feel “ready.”
And trusting that the people who are meant to be part of the journey will respect it — not just the final version.
Final thought
You don’t need to have it all figured out before you show up.
You can be in motion. Still learning. Still editing. Still becoming.
Building in public isn’t about having the perfect story.
It’s about letting people watch you write it.
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